Food trucks have evolved into more than trucks with just hot dogs & fries. In the U.S. alone, food trucks are a $1.2 billion industry, and are often considered as hip or chic. With the growing popularity of food trucks, the need to easily and quickly locate them also grows.
The numbers and popularity of food trucks are growing... We need an app that can find food trucks and allow users to order and pay for food using a cell phone.
I began brainstorming, and drew a mind map to create a visual relationship between the ideas and thoughts that came to mind with food trucks. Visiting a food truck is a fun & enjoyable experience. I felt it necessary to give my app a feel of fun & adventure, as well as a global feel of the ethnic foods which many food trucks nowadays offer. With these thoughts, I named my app "Food Trek".