I begin a project by identifying the problem, and finding out the product or business requirements from stakeholders. Using information from my survey and competitive analysis, I begin to develop user flows, wireframes and prototypes, to form creative design solutions. To ensure a great and seamless user experience, I test the usability of my design by creating a functional prototype.
I begin to create a brand's story, focussing on how a customer should feel and what they should see, when interacting with the brand. Brainstorming, I create a mind map to visualize ideas and thoughts of the product. To show my ideas of a brand's development, I draw sketches to share with stakeholders. Establishing the brand's hierarchy and guidelines, I create a visual design system that applies to the logo, typography, button states, sizes and colors. To ensure success, I develop the brand's story with the customer at its core.
