It is estimated that there are 70 million stray cats in the U.S. While many shelters across the country strive to provide shelter and find home for these cats, many of these innocent lives end up with a sad fate. This is why I created the PURRfect Cafe, it is a place where humans can relax and enjoy their time with cats in a stress-free environment, and have the option to adopt cats they fall in love with.
The PURRfect Cafe tends to be very busy. For convenience and fairness to all guests, admission to the cafe can only be purchased through online booking (no walk-ins). First, I needed to design a way for people to understand what the cafe is about and what it has to offer. Then I had to design a simple and easy checkout system for clients to select a date/time, activities, add it to their cart, and pay.
Since this is an eCommerce site, I created a list of activities available for purchase at the cafe with CTA buttons & links that lead to booking and more information. For the homepage, I also created a section for featured reviews to help promote interest in the cafe.
I began brainstorming, and drew a mind map to create a visual relationship between the ideas and thoughts that came to mind with cat cafes. Cats purr when they're happy, and I wanted the cafe to be thought of as a happy and relaxing place. So, I named it the "PURRfect Cafe".
I enjoyed working on this project particularly because of my love for cats. Some struggles and frustrations came mainly from losing all my work for this project due to a rare case of Bohemian Sketch abruptly crashing & corrupting my files. I originally started with darker background colors, but after receiving feedback from usability tests, lightened up the colors to match the relaxing & fun theme of the PURRfect Cafe.
For my final design I used Principle to create an animated prototype: